Cross-cultural Communication
6 ECTS
Cross-cultural Communication
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€385 refund on this module
Module Description
The concept and practice of cross-cultural communication has gained prominence in the travel and tourism industry in recent years. The aim of this module is to introduce learners to this vast concept which is gaining fast prominence in the travel and tourism sector. Through this module, learners will gain an appreciation of the differences amongst cultures and the different cultural beliefs and values. Learners will develop knowledge regarding the advantages and obstacles in cross-cultural communication as well as develop important intercultural skills of communication.
Target Audience
This program caters to individuals interested in enhancing their academic and professional understanding of travel and tourism.
This program targets:
- Individuals seeking to advance their academic and professional knowledge in Travel and Tourism.
Individuals wanting to pursue a wide range of career paths in the travel and tourism industry.
Career Paths
The potential positions for which this programme aims to prepare could be and are not limited to:
- Travel consultant
- Operations manager
- Event organiser/planner/manager
- Business Development executive
- Hotel manager
- Travel agency manager
- Marketing executive
- Tour operator
How you’ll be assessed
The course comprises:
- Lectures per module depending on the number of ECTS (once or twice a week);
- 3-hour lectures;
- Guided learning, presentations, comprising synchronous online discussions, tutorials and/or videos;
- Self-study hours comprising research, reading and assignment work.
Assessment
The programme includes different forms of assessment which allow for and promote students’ critical engagement. The formative and summative assessment tasks may include an in-class assignment and/or a home-based written assignment using diverse assessment tools which may take the form of online and in-class discussions, examinations, case studies, reports, proposals, essays, and presentations, etc., as applicable to the diverse modules.