Sales Techniques and Retail
Scope of Training
This programme provides participants with the fundamentals of sales techniques and management, incorporating structured theories and practical learning experiences.
It is designed to reduce the uncertainty of the selling process and provides robust skills for selling effectively across a range of businesses situations.
Participants will learn how to identify prospective customers, engage the customer, deliver the sales proposition by focusing on features and benefits, overcome objections and then close the sale.
Time management principles and theories of motivation and self-efficacy will be covered to increase participants’ confidence.
Entry Requirements
There are no entry requirements for this course.
Target Audience
- Sales Representatives
- Sales Supervisors
- Professionals who are interested in a sales career
Course Objectives & Benefits
By the end of the training programme, participants should be able to:
- Appreciate what a customer-friendly organisation is
- Critically assess processes of dealing with difficult clients
- Demonstrate an understanding of different sales techniques
- Critically analyse the role of the salesperson in the 21st Century
Additional Info
- Duration: 1 week
- Contact hours: 12 hours
- The course consists of 3 sessions of 4 hours each
- Sessions will be held either morning or afternoon
- Successful candidates will be awarded a Certificate of Attendance