In this episode of IDEA Talks, we sit down with Felicia Scicluna, lecturer and independent researcher, to discuss creativity, ethics, and the evolving dynamics of the fashion industry.

Felicia’s work focuses on the cognitive neuroscience of creativity in commercial industries, particularly fashion, retail, and marketing. The conversation explores how creativity is shaped, applied, and understood within commercial environments, and how ethical thinking can influence the way industries develop and innovate.

Throughout the episode, we discuss the relationship between creativity, business, and responsibility in fashion. Felicia shares her perspective on how creative decision making, consumer awareness, and commercial practice can contribute to a more conscious and reflective approach within the industry.

“Creativity is not only about producing something new, but also about understanding the impact behind what we create.”

“Ethics in fashion encourages us to think beyond trends and consider responsibility, awareness, and long term value.”

This episode offers an insightful look at creativity, ethics, and the role of critical thinking in fashion, retail, and marketing. It is especially relevant for students, creatives, marketers, fashion professionals, and anyone interested in the connection between creativity, business, and ethical practice.

▶️ Watch the full episode to learn more about Felicia Scicluna’s perspective on creativity, ethics, and the future of the fashion industry.