Consumer Insights and Fashion

Module Description

The aim of this module is to give the student the fundamentals of marketing in the fashion business and the necessary skills to understand an analysis of the market and brands, analyze the relationship with the consumer and understand the consumer himself, catch and predict fashion trends.
In particular, this module will make an in-depth study on the consumer, providing the student with a series of case studies that will allow him to evaluate the behavior of the consumer and how to monitor him.

Entry Requirements

Candidates who apply for this course must possess one of the following: 

• a Level 6 degree in a related field; 

OR  

• a Level 5 diploma or higher diploma and 5 years’ work experience in a supervisory or managerial role. 

Preference is given to applicants having a Level 6 degree in a discipline related to fashion and a minimum of 3 years’ work experience in management in fashion.  

Target Audience

The target group covers, but is not limited to: 

• professionals seeking a career in the fashion industry; 
• professionals already working in the fashion industry who aim to gain a postgraduate qualification and a specialisation in Fashion Management, Fashion Sustainability or Fashion Marketing; 

• Level 6 graduates interested in strengthening both their professional and academic credentials, thus preparing them for a higher-level qualification. 

Career Paths

The possible positions for which this programme aims to prepare you for include, but are not limited to: 

• fashion marketing and brand manager; 
• product manager; 
• fashion events manager; 
• fashion advertising manager;  
• design studio manager/managing director. 

How you’ll be assessed

The course comprises:  

• 6 lectures per module; 
• 3-hour lectures (evening); 
• 12 hours of online content per module, comprising synchronous online discussions, tutorials and/or videos.