Consumer Insights and Fashion

MQF Level 7

6 Credits (ECTS)

Consumer Insights and Fashion

Start
TBC 2022
Module Type
Elective
Price
€975
ECTS Credits
6 Credits (ECTS)
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Get 70% back via Tax Credit

€683 refund on this module

Module Description

The aim of this module is to give the student the fundamentals of marketing in the fashion business and the necessary skills to understand an analysis of the market and brands, analyze the relationship with the consumer and understand the consumer himself, catch and predict fashion trends.
In particular, this module will make an in-depth study on the consumer, providing the student with a series of case studies that will allow him to evaluate the behavior of the consumer and how to monitor him.

Entry Requirements

Candidates who apply for this course must possess one of the following: 

  • a Level 6 degree in a related field; 

OR  

  • a Level 5 diploma or higher diploma and 5 years’ work experience in a supervisory or managerial role. 

 

Preference is given to applicants having a Level 6 degree in a discipline related to fashion and a minimum of 3 years’ work experience in management in fashion.  

Target Audience

The target group covers, but is not limited to: 

  • professionals seeking a career in the fashion industry; 
  • professionals already working in the fashion industry who aim to gain a postgraduate qualification and a specialisation in Fashion Management, Fashion Sustainability or Fashion Marketing; 
  • Level 6 graduates interested in strengthening both their professional and academic credentials, thus preparing them for a higher-level qualification. 

 

 

Career Paths

The possible positions for which this programme aims to prepare you for include, but are not limited to: 

  • fashion marketing and brand manager; 
  • product manager; 
  • fashion events manager; 
  • fashion advertising manager;  
  • design studio manager/managing director. 

How you’ll be assessed

The course comprises:  

  • 6 lectures per module; 
  • 3-hour lectures (evening); 
  • 12 hours of online content per module, comprising asynchronous online discussions, tutorials and/or videos 
Assignment
Discussions

Module Intake Dates

TBC 2022
Malta
Price
€975

Reading for the entire Master of Science (M.Sc.) in Business of Fashion as presented in this brochure costs €10,500.*  

Upon successful completion of this course, students will be eligible for a 70% refund of the cost through the ‘Get Qualified’ scheme.** 

Due to the modular structure of the course, you may also opt to take individual modules as stand-alone. The entry requirements still apply.***  

*Prices are applicable to students who reside in Malta at the time of applying. 

**Terms and conditions apply.  

*** For the price of individual modules, please contact the IDEA Academy team.  

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