Destination Management

Module Description

This module involves the management of all aspects of a destination that contribute to a visitor’s experience, including the perspectives, needs, and expectations of visitors such as the visitors themselves, the tourism industry, wider businesses, residents, and central and local government agencies. Destination Management (DM) brings together different stakeholders to achieve the common goal of developing a well–managed, sustainable visitor destination. It is an ongoing process requiring destinations to plan and consider social, economic, cultural, and environmental risks and opportunities. Adopting a DM approach enables communities and destinations to respond to changing conditions and determine the type of tourism they would like to have and the benefits they would like to receive, taking an active role in managing these. This module focuses on providing knowledge for a tourist destination concept, the tourist destination management system, the concept of destination resources and attractions, tourist destination competitiveness, marketing of tourist destinations, and the tourist destination development planning process.

Target Audience

This program caters to individuals interested in enhancing their academic and professional understanding of travel and tourism.

This program targets:

• Individuals seeking to advance their academic and professional knowledge in Travel and Tourism.
• Individuals wanting to pursue a wide range of career paths in the travel and tourism industry.

Career Paths

The potential positions for which this programme aims to prepare could be and are not limited to:

• Travel consultant
• Operations manager
• Event organiser/planner/manager
• Business Development executive
• Hotel manager
• Travel agency manager
• Marketing executive
• Tour operator

How you’ll be assessed

The course comprises:

•  Lectures per module depending on the number of ECTS (once or twice a week);
• 3-hour lectures;
• Guided learning, presentations, comprising synchronous online discussions, tutorials and/or videos;
• Self-study hours comprising research, reading and assignment work.

Assessment

The programme includes different forms of assessment which allow for and promote students’ critical engagement. The formative and summative assessment tasks may include an in-class assignment and/or a home-based written assignment using diverse assessment tools which may take the form of online and in-class discussions, examinations, case studies, reports, proposals, essays, and presentations, etc., as applicable to the diverse modules.