Digital Marketing

Module Description

Digital marketing became a necessity and a major success factor for many organisations. However, with the ever-changing technologies and tastes of customers, marketers need to stay ahead of competition and deliver cutting-edge digital marketing approaches and strategies.  

This module introduces the students to the major developments in the area of digital marketing. Students will also learn about various digital tools and techniques used to engage customers and to achieve and maintain a competitive advantage. 

Entry Requirements

Candidates who apply for this course must be in possession of the following: 

• a qualification at MQF Level 4 in subjects related to Mathematics, Science or Computing (minimum two ‘A’ Levels or equivalent);  

AND  

• a pass in English at MQF Level 3 (‘O’ Level or equivalent). 

Preference is given to students having a Level 4 diploma in engineering or computing and an A–level standard in mathematics.  

Target Audience

This course is targeted at: 

• individuals seeking academic and professional advancement in computing;   
• mid-career break professionals looking for opportunities to return or change their career.  

Career Paths

The possible positions for which this programme aims to prepare for include, but are not limited to:  

• database administrator 
• IT technical support officer 
• applications programmer
• systems programmer
• systems analyst 
• programmer

How you’ll be assessed

You will complete a combination of written and practical assessments, which will vary depending on the module choices you make. You can expect to complete coursework and exams, as well as presentations and reports.