Event Management
6 ECTS
Event Management
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Module Description
This module exposes students to the principles and practices involved in managing events within the tourism and hospitality industry. It explores key aspects of event planning, coordination, marketing, logistics, and risk management with a focus on developing the necessary skills to successfully organise and manage events of different scales and types. The module also places emphasis on hospitality operations and service innovation in event contexts.
Students will examine how food and beverage services, accommodation management, and other operational components integrate seamlessly into event delivery. They will also explore innovative service strategies and emerging technologies that enhance attendee experiences and improve operational efficiency.
Through theoretical knowledge and practical applications, students will gain the competences, knowledge, and skills required to excel in event management roles within the tourism and hospitality sector.
Entry Requirements
Candidates who apply for this course must possess:
- A qualification at MQF Level 4 (one ‘A’ Level or equivalent in any subject) and a pass in English Language* and Mathematics at MQF Level 3 (‘O’ Level or equivalent).
In the case of students who do not possess all the formal required academic qualifications, then the Recognition of Prior Learning (RPL) process could be applied such that if evidence of equivalent learning is found then the applicant could still be accepted on the course. Such RPL process will subject applicants to an interview held with a board of experts within the field, chosen specifically by IDEA College, so as to verify their experiences and prior learning.
Evidence may include:
- A detailed CV outlining relevant work experience and responsibilities.
- Employer reference letters outlining job role, duration, and key competencies.
- Related documentation demonstrating relevant skills (e.g. work portfolio).
IDEA College’s RPL Policy: https://mt.ideaeducation.com/app/uploads/2024/07/Doc_007_24-Recognition-of-Prior-Learning-Policy-and-Process.pdf
*Students whose first language is not English and do not possess an ‘O’ level pass in English Language will be required to demonstrate English language capability at IELTS level 6.0 or equivalent.
Target Audience
The programme targets the following groups:
- Individuals seeking to advance their academic and professional knowledge in the Tourism and Hospitality Management.
- Individuals wanting to pursue a wide range of career paths in the tourism and hospitality industry.
Career Paths
The potential positions for which this programme aims to prepare could be and are not limited to: –
- Travel consultant.
- Operations manager.
- Event organiser/planner/manager.
- Business Development executive.
- Hotel manager.
- Travel agency manager.
- Marketing executive.
- Tour operator.
How you’ll be assessed
The course comprises:
- Evening classes for part-time courses.
- Classes held throughout the day for full-time courses.
- Guided learning, presentations, comprising synchronous online discussions, tutorials and/or videos.
- Self-study hours comprising research, reading and assignment work.
Assessment
Assessment is carried out via two mandatory components:
- Formative Assessment
- Summative Assessment
The programme includes different forms of assessment which allow for and promote students’ critical engagement. The formative and summative assessment tasks may include an in-class assignment and/or a home-based written assignment using diverse assessment tools which may take the form of online and in-class discussions, examinations, case studies, reports, proposals, essays, and presentations, etc., as applicable to the diverse modules.
Learning Outcomes
Competences:
At the end of the module/unit, the learner will have acquired the responsibility and autonomy to:
- Plan, organise, and execute successful events in diverse tourism and hospitality contexts.
- Evaluate event requirements, identify target audiences, and design appropriate event concepts.
- Apply effective event marketing strategies to attract attendees and enhance event visibility.
- Manage event logistics.
- Coordinate event operations, ensuring seamless execution and attendee satisfaction.
- Integrate hospitality operations principles into event design and delivery.
- Assess event risks and develop contingency plans to mitigate potential issues.
- Apply service innovation strategies to enhance the event experience within hospitality settings.
- Demonstrate professionalism, adaptability, and problem-solving skills in event management scenarios.
Knowledge
By the end of the module/unit, the students will be able to:
- Plan, organise, and execute successful events in diverse tourism and hospitality contexts.
- Evaluate event requirements, identify target audiences, and design appropriate event concepts.
- Apply effective event marketing strategies to attract attendees and enhance event visibility.
- Manage event logistics.
- Coordinate event operations, ensuring seamless execution and attendee satisfaction.
- Integrate hospitality operations principles into event design and delivery.
- Assess event risks and develop contingency plans to mitigate potential issues
- Apply service innovation strategies to enhance the event experience within hospitality settings.
- Demonstrate professionalism, adaptability, and problem-solving skills in event management scenarios.
Skills
At the end of the module/unit, the learner will have acquired the following skills:
- Liaise with clients, sponsors, and suppliers in organising and managing events.
- Apply budgeting and financial management skills to ensure the event remains within allocated resources.
- Conduct good market research to attract attendees and create awareness about the event.
- Apply food and beverage and accommodation management principles to event planning and execution
- Design and implement innovative service solutions that enhance the guest experience within hospitality event contexts.
- Evaluate the operational effectiveness and service quality of hospitality events using appropriate performance indicators and guest feedback mechanisms.
- Critically review event success and identify areas for improvement.
Module-Specific Learner Skills
At the end of the module/unit, the learner will be able to:
- Implement problem-solving and decision-making skills to handle unexpected situations during events.
- Practice organisational skills and have a good attention to detail for managing event logistics and resources.
- Ensure operational alignment and a seamless guest experience.
Module-Specific Digital Skills and Competences
The learner will be able to:
- Navigate through the online learning platform to find, download, and upload assignments, discussion boards, literature, tutorials, etc.