Fashion and Integrated Marketing Communications

Module Description

Integrated Marketing Communications (IMC) module will provide students with comprehensive analysis of the fashion marketing communication mix both from a theoretical and practical perspective, combining the study of marketing strategies with consistent messaging communication platforms.
As a holistic approach to marketing, the ultimate aim of this module is to provide students with essential information about IMC philosophy, concepts and methodologies to help them appreciate integrated marketing communications as a part of a bigger fashion business strategy.

Entry Requirements

Candidates who apply for this course must possess one of the following: 

• a Level 6 degree in a related field; 

OR  

• a Level 5 diploma or higher diploma and 5 years’ work experience in a supervisory or managerial role. 

Preference is given to applicants having a Level 6 degree in a discipline related to fashion and a minimum of 3 years’ work experience in management in fashion.  

Target Audience

The target group covers, but is not limited to: 

• professionals seeking a career in the fashion industry; 
• professionals already working in the fashion industry who aim to gain a postgraduate qualification and a specialisation in Fashion Management, Fashion Sustainability or Fashion Marketing; 

• Level 6 graduates interested in strengthening both their professional and academic credentials, thus preparing them for a higher-level qualification. 

Career Paths

The possible positions for which this programme aims to prepare you for include, but are not limited to: 

• fashion marketing and brand manager; 
• product manager; 
• fashion events manager; 
• fashion advertising manager;  
• design studio manager/managing director. 

How you’ll be assessed

The course comprises:  

• 6 lectures per module; 
• 3-hour lectures (evening); 
• 12 hours of online content per module, comprising synchronous online discussions, tutorials and/or videos.