Marketing Analytics and Data Science
6 ECTS
Marketing Analytics and Data Science
Get 70% back via Tax Credit
Module Description
This module covers the processes of marketing analytics and data science that can help students understand customers and competitors, measure the impact of marketing activities and ultimately help build better levels of value co-creation with customers.
This module provides the students with concepts and approaches to marketing offering the use of new technologies and platforms, and the Internet in particular as means to assess, understand and respond to customers, measure marketing performance, and aid marketing decision making.
Entry Requirements
Candidates who apply for this course must be in possession of the following:
- a qualification at MQF Level 4 in subjects related to Mathematics, Science or Computing (minimum two ‘A’ Levels or equivalent);
AND
- a pass in English at MQF Level 3 (‘O’ Level or equivalent).
Preference is given to students having a Level 4 diploma in engineering or computing and an A–level standard in mathematics.
Target Audience
This course is targeted at:
- individuals seeking academic and professional advancement in computing;
- mid-career break professionals looking for opportunities to return or change their career.
Career Paths
The possible positions for which this programme aims to prepare for include, but are not limited to:
- database administrator
- IT technical support officer
- applications programmer
- systems programmer
- systems analyst
- programmer
How you’ll be assessed
This is a part-time programme and will typically take 10 months to complete. The programme comprises a total of 5 modules. The method of assessment is assignment-based.
The course comprises:
- 6 lectures per module;
- 3-hour lectures (evening);
- 12 hours of online content per module, comprising synchronous online discussions, tutorials and/or videos.
Module Intake Dates
TBA 2023
Reading for the entire Bachelor of Science (B.Sc.) in Computing as presented in this brochure costs €9,000.*
The cost for the different exit points is as follows:
- Certificate in Computing: €2,000
- Diploma in Computing: €4,000
- Higher Diploma in Computing: €6,000
Upon successful completion of this course, students will be eligible for a 70% refund of the cost through the ‘Get Qualified’ scheme.**
Due to the modular structure of the course, you may also opt to take individual modules as stand-alone. The entry requirements still apply.***
*Prices are applicable to students who reside in Malta at the time of applying.