Principles of Tourism

Module Description

This module is carefully designed to offer learners with a comprehensive understanding of the fundamental concepts, principles, and components that make up the intricate web of the tourism and travel industry. By engaging in this module, learners will explore a wide array of aspects related to tourism, delving into its historical development at both local and global levels, its immense economic significance, environmental and social impacts, and the diverse roles played by various stakeholders within the industry.

By immersing themselves in the rich content of this module, learners will acquire a solid foundation of the intricacies of the tourism and travel industry.

Target Audience

This program caters to individuals interested in enhancing their academic and professional understanding of travel and tourism.

This program targets:

• Individuals seeking to advance their academic and professional knowledge in Travel and Tourism.
• Individuals wanting to pursue a wide range of career paths in the travel and tourism industry.

Career Paths

The potential positions for which this programme aims to prepare could be and are not limited to:

• Travel consultant
• Operations manager
• Event organiser/planner/manager
• Business Development executive
• Hotel manager
• Travel agency manager
• Marketing executive
• Tour operator

How you’ll be assessed

The course comprises:

•  Lectures per module depending on the number of ECTS (once or twice a week);
• 3-hour lectures;
• Guided learning, presentations, comprising synchronous online discussions, tutorials and/or videos;
• Self-study hours comprising research, reading and assignment work.

Assessment

The programme includes different forms of assessment which allow for and promote students’ critical engagement. The formative and summative assessment tasks may include an in-class assignment and/or a home-based written assignment using diverse assessment tools which may take the form of online and in-class discussions, examinations, case studies, reports, proposals, essays, and presentations, etc., as applicable to the diverse modules.