Research Methods 

Module Description

This module introduces students to important research concepts, approaches, and methodologies relevant to the fields of hospitality and tourism management. It is designed to equip students with the competences, knowledge, and skills necessary to understand, design, and carry out research that addresses real-world issues and opportunities within these dynamic industries. 

This module is a comprehensive introduction to research methods and will cover the following broad topics: the fundamentals of doing research, research design, data collection, data analysis, and research methodology, including Research Problem, Research Objectives, Research Type, Research Hypothesis, Research Approach and Research Strategy. In discussing each topic, the ethical implications of research will be covered.  

In this module, students will also be exposed to the importance of original and critical thinking and how to undertake this essential skill through practical tasks.  

Entry Requirements

Candidates who apply for this course must possess:

• A qualification at MQF Level 4 (one ‘A’ Level or equivalent in any subject) and a pass in English Language* and Mathematics at MQF Level 3 (‘O’ Level or equivalent).

In the case of students who do not possess all the formal required academic qualifications, then the Recognition of Prior Learning (RPL) process could be applied such that if evidence of equivalent learning is found then the applicant could still be accepted on the course. Such RPL process will subject applicants to an interview held with a board of experts within the field, chosen specifically by IDEA College, so as to verify their experiences and prior learning.

Evidence may include:

• A detailed CV outlining relevant work experience and responsibilities.
• Employer reference letters outlining job role, duration, and key competencies.
• Related documentation demonstrating relevant skills (e.g. work portfolio).

IDEA College’s RPL Policy: https://mt.ideaeducation.com/app/uploads/2024/07/Doc_007_24-Recognition-of-Prior-Learning-Policy-and-Process.pdf

*Students whose first language is not English and do not possess an ‘O’ level pass in English Language will be required to demonstrate English language capability at IELTS level 6.0 or equivalent.

Target Audience

The programme targets the following groups:

• Individuals seeking to advance their academic and professional knowledge in the Tourism and Hospitality Management.
• Individuals wanting to pursue a wide range of career paths in the tourism and hospitality industry.

Career Paths

The potential positions for which this programme aims to prepare could be and are not limited to: –

• Travel consultant.
• Operations manager.
• Event organiser/planner/manager.
• Business Development executive.
• Hotel manager.
• Travel agency manager.
• Marketing executive.
• Tour operator.

How you’ll be assessed

The course comprises:

• Evening classes for part-time courses.
• Classes held throughout the day for full-time courses.
• Guided learning, presentations, comprising synchronous online discussions, tutorials and/or videos.
• Self-study hours comprising research, reading and assignment work.

Assessment

Assessment is carried out via two mandatory components:

• Formative Assessment
• Summative Assessment

The programme includes different forms of assessment which allow for and promote students’ critical engagement. The formative and summative assessment tasks may include an in-class assignment and/or a home-based written assignment using diverse assessment tools which may take the form of online and in-class discussions, examinations, case studies, reports, proposals, essays, and presentations, etc., as applicable to the diverse modules.