Marketing Analytics and Data Science

Module Description

Knowledge is the key to success. Knowing what your customers want, what they respond to most, user traffic and website usage patterns, will enable you to come up with successful campaigns and knowing where and how to place your content. In this module, you will explore data collection through Google Analytics, artificial intelligence, case studies and more so as to help you gain more customer insight, gauge marketing performance and thus help you with future marketing decisions.

Entry Requirements

Candidates who apply for this course must be in possession of the following: 

• a qualification at MQF Level 4 in subjects related to Marketing, Mathematics, Science or Computing (minimum two ‘A’ Levels or equivalent);  

AND  

• a pass in English at MQF Level 3 (‘O’ Level or equivalent). 

Target Audience

This course is targeted at: 

• candidates who understand and possibly work in a marketing environment who would like to bridge the gap with the digital world; 
• candidates who understand the digital world, and who now need to understand how digital marketing is transforming the way companies present themselves and why this is important for effective business operations.  

Career Paths

This course is targeted at: 

• candidates who understand and possibly work in a marketing environment who would like to bridge the gap with the digital world; 
• candidates who understand the digital world, and who now need to understand how digital marketing is transforming the way companies present themselves and why this is important for effect

How you’ll be assessed

This is a part-time programme and will typically take 10 months to complete. The programme comprises a total of 5 modules. The method of assessment is assignment-based.  

The course comprises:  

• 6 lectures per module; 
• 3-hour lectures (evening); 
• 12 hours of online content per module, comprising synchronous online discussions, tutorials and/or videos.