Certificate in Digital Marketing

MQF Level 5

Certificate

Digital Marketing

Start
TBA 2023
Price  (Local/EU)
Part-time
€2,000
Price  (Non-EU)
Full-time
€5,650
Part-Time
10 Months
ECTS Credits
30 ECTS
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Get 70% back via Tax Credit

€1,400 refund on this course

Course Description

This programme is designed to take your marketing knowledge to the next level and help you become a leader in data-driven digital marketing.

It will take you through planning and marketing strategies, as well as consumer buyer behaviour.

You will explore multiple digital tools, platforms and channels used to engage customers, and to achieve and maintain a competitive advantage. The programme will also examine social media as well as marketing analytics and data science, which is crucial for understanding and responding to customers, measuring marketing performance, and aiding in decision-making.

You will also learn to develop and implement a Search Engine Optimisation (SEO) plan, drawing extensively from Google, trade literature and the broader SEO expert community to provide you with real-world examples and case studies.

Entry Requirements

Candidates who apply for this course must be in possession of the following:

  • a qualification at MQF Level 4 in subjects related to Marketing, Mathematics, Science or Computing (minimum two ‘A’ Levels or equivalent);

AND

  • a pass in English at MQF Level 3 (‘O’ Level or equivalent).

Target Audience

This course is targeted at:

  • candidates who understand and possibly work in a marketing environment who would like to bridge the gap with the digital world;
  • candidates who understand the digital world, and who now need to understand how digital marketing is transforming the way companies present themselves and why this is important for effective business operations.

Career Paths

This programme is suitable for:

  • general operations executives who would like to branch out into a career in marketing;
  • marketing executives who would like to advance their careers through an increased level of specialisation.

Modules

Complete all modules to get your qualification

How you’ll be assessed

This is a part-time programme and will typically take 10 months to complete. The programme comprises a total of 5 modules. The method of assessment is assignment-based.

The course comprises:

  • 6 lectures per module;
  • 3-hour lectures (evening);
  • 12 hours of online content per module, comprising asynchronous online discussions, tutorials and/or videos.
Assignments
Discussions

Course Intake Dates

TBA 2023
Local/EU
Part-time
€2,000
Non-EU
Full-time
€5,650

Learning Outcomes:

The learner will be able to:

  1. Use current computing technologies and methods for the design and implementation of solutions in industry.
  2. Examine the role of marketing and marketing planning and how it interrelates with other functional units of an organisation.
  3. Explore the concept of digital marketing including the opportunities, challenges and impact of the digital environment.
  4. Examine the value of information to marketing professionals and use marketing analytics and Data Science to support marketing decision-making.
  5. Analyse marketplace to be able to plan and develop strategic communication campaigns through social media.
  6. Define and roll-out a digital presence optimisation strategy and roadmap based on sound rigorous experimentation principles.
Accredited
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See what students have to say about our courses

Maria Borg

I learnt a lot from my lectures at IDEA Academy. I very much recommend IDEA Academy – help is found every time you need it and they are flexible, especially towards part-time students such as as myself. My message to prospective students is that it is never too late to start or continue studying.

Maria Borg

M.Sc. in Healthcare Management and Leadership

Open Days 2023Join us at our campus and let us answer your questions

We are very excited to invite you to the IDEA Academy Open Days from 8th June-10th June 2023!

During this event, you will have the opportunity to:

  • Visit the campus including campus tours
  • Attend informational sessions
  • Get access to exclusive savings (15% Discount!!)
  • Free career, interview or CV building consultation

Book your session with our IDEA Representatives today to avoid disappointment :
Naomi – IDEA Academy Executive
Roxanne – IDEA Academy Executive
Martina – IDEA Recruitment Consultant

The IDEA Academy Open Days will be held on:

  • Thursday 8th June: 9 am to 7 pm
  • Friday 9th June: 9 am to 5 pm
  • Saturday 10th June: 9 am to 12 pm
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