Certificate in Digital Marketing

MQF Level 5

Certificate

Digital Marketing

Start
June 2022
Price  (Local/EU)
€2,000
Part-Time
10 Months
ECTS Credits
30 ECTS
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€1,400 refund on this course

Course Description

This programme is designed to take your marketing knowledge to the next level and help you become a leader in data-driven digital marketing.

It will take you through planning and marketing strategies, as well as consumer buyer behaviour.

You will explore multiple digital tools, platforms and channels used to engage customers, and to achieve and maintain a competitive advantage. The programme will also examine social media as well as marketing analytics and data science, which is crucial for understanding and responding to customers, measuring marketing performance, and aiding in decision-making.

You will also learn to develop and implement a Search Engine Optimisation (SEO) plan, drawing extensively from Google, trade literature and the broader SEO expert community to provide you with real-world examples and case studies.

Entry Requirements

Candidates who apply for this course must be in possession of the following:

  • a qualification at MQF Level 4 in subjects related to Marketing, Mathematics, Science or Computing (minimum two ‘A’ Levels or equivalent);

AND

  • a pass in English at MQF Level 3 (‘O’ Level or equivalent).

Target Audience

This course is targeted at:

  • candidates who understand and possibly work in a marketing environment who would like to bridge the gap with the digital world;
  • candidates who understand the digital world, and who now need to understand how digital marketing is transforming the way companies present themselves and why this is important for effective business operations.

Career Paths

This programme is suitable for:

  • general operations executives who would like to branch out into a career in marketing;
  • marketing executives who would like to advance their careers through an increased level of specialisation.

Modules

Complete all modules to get your qualification

How you’ll be assessed

This is a part-time programme and will typically take 10 months to complete. The programme comprises a total of 5 modules. The method of assessment is assignment-based.

The course comprises:

  • 6 lectures per module;
  • 3-hour lectures (evening);
  • 12 hours of online content per module, comprising asynchronous online discussions, tutorials and/or videos.
Assignments
Discussions

Course Intake Dates

June 2022
Local/EU
€2,000

Additional Info

Due to the modular structure of the course, you may also opt to take individual modules as stand-alone. The entry requirements still apply.

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See what students have to say about our courses

Maria Borg

I learnt a lot from my lectures at IDEA Academy. I very much recommend IDEA Academy – help is found every time you need it and they are flexible, especially towards part-time students such as as myself. My message to prospective students is that it is never too late to start or continue studying.

Maria Borg

M.Sc. in Healthcare Management and Leadership

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