Certificate in Digital Marketing

Course Description

This programme is designed to take your marketing knowledge to the next level and help you become a leader in data-driven digital marketing.

It will take you through planning and marketing strategies, as well as consumer buyer behaviour.

You will explore multiple digital tools, platforms and channels used to engage customers, and to achieve and maintain a competitive advantage. The programme will also examine social media as well as marketing analytics and data science, which is crucial for understanding and responding to customers, measuring marketing performance, and aiding in decision-making.

You will also learn to develop and implement a Search Engine Optimisation (SEO) plan, drawing extensively from Google, trade literature and the broader SEO expert community to provide you with real-world examples and case studies.

Entry Requirements

Candidates who apply for this course must be in possession of the following:

• a qualification at MQF Level 4 in subjects related to Marketing, Mathematics, Science or Computing (minimum two ‘A’ Levels or equivalent);

AND

• a pass in English at MQF Level 3 (‘O’ Level or equivalent).

Target Audience

This course is targeted at:

• candidates who understand and possibly work in a marketing environment who would like to bridge the gap with the digital world;
• candidates who understand the digital world, and who now need to understand how digital marketing is transforming the way companies present themselves and why this is important for effective business operations.

Career Paths

This programme is suitable for:

• general operations executives who would like to branch out into a career in marketing;
• marketing executives who would like to advance their careers through an increased level of specialisation.

Modules

Complete all modules to get your qualification

How you’ll be assessed

This is a part-time programme and will typically take 10 months to complete. The programme comprises a total of 5 modules. The method of assessment is assignment-based.

The course comprises:

• 6 lectures per module;
• 3-hour lectures (evening);
• 12 hours of guided learning, presentations, comprising synchronous online discussions, tutorials and/or videos;
• Self-study hours comprising research, reading and assignment work.

Assessment

The programme includes different forms of assessment which allow for and promote students’ critical engagement. The formative and summative assessment tasks may include an in-class assignment and/or a home-based written assignment using diverse assessment tools which may take the form of online and in-class discussions, examinations, case studies, reports, proposals, essays, and presentations, etc., as applicable to the diverse modules.