Optimizing your Digital Presence
MQF Level 5
6 ECTS
Optimizing your Digital Presence
Start
TBA
2023
Module Type
Compulsory
Price
€400
Part-Time
6 sessions
ECTS Credits
6 ECTS
Get 70% back via Tax Credit
€280 refund on this module
Module Description
Ranking amongst the top pages in Google searches is crucial for the survival of the organisation. In fact, this module will help you explore the different SEO practices you need to adopt including, but not limited to, site mapping, plugins, CMS, key algorithm updates as well as backlinks.
Entry Requirements
Candidates who apply for this course must be in possession of the following:
- a qualification at MQF Level 4 in subjects related to Marketing, Mathematics, Science or Computing (minimum two ‘A’ Levels or equivalent);
AND
- a pass in English at MQF Level 3 (‘O’ Level or equivalent).
Target Audience
This course is targeted at:
- candidates who understand and possibly work in a marketing environment who would like to bridge the gap with the digital world;
- candidates who understand the digital world, and who now need to understand how digital marketing is transforming the way companies present themselves and why this is important for effective business operations.
Career Paths
This course is targeted at:
- candidates who understand and possibly work in a marketing environment who would like to bridge the gap with the digital world;
- candidates who understand the digital world, and who now need to understand how digital marketing is transforming the way companies present themselves and why this is important for effect
How you’ll be assessed
This is a part-time programme and will typically take 10 months to complete. The programme comprises a total of 5 modules. The method of assessment is assignment-based.
The course comprises:
- 6 lectures per module;
- 3-hour lectures (evening);
- 12 hours of online content per module, comprising synchronous online discussions, tutorials and/or videos.
Assignment
Discussions
Module Intake Dates
TBA 2023
Price
€400