Consumer Behaviour and Marketing in Hospitality
Module Description
The aim of this module is to give the student the fundamentals of marketing in the hospitality business and the necessary skills to understand the market, examine the relationship with the consumer and understand the consumer himself, and catch and predict hospitality trends.
Additionally, this module will provide students with an overview of concepts, tools and methodologies to manage marketing efforts in effective and efficient way. Students will examine the key concepts of marketing management to understand the critical importance of planning, coordinating and controlling marketing activities to support performance of hospitality business.
Entry Requirements
Candidates who apply for this course must possess the following:
- a qualification at MQF Level 4 (one ‘A’ Level or equivalent in any subject);
AND
- a pass in English Language and Mathematics at MQF Level 3.
Preference is given to applicants having a year of work experience in an area related to this study programme.
Target Audience
This course is targeted at:
- individuals seeking academic and professional advancement in Hospitality;
- mid-career break professionals looking for opportunities to return or change their career.
Career Paths
The possible positions for which this programme aims to prepare you for include, but are not limited to:
- front office manager
- operations supervisor/manager
- customer service manager
How you’ll be assessed
The method of assessment is assignment-based.
The module comprises
- 6 lectures per module;
- 3-hour lectures (evening);
- 12 hours of online content per module, comprising synchronous online discussions, tutorials and/or videos.