Consumer Behaviour and Marketing in Hospitality

MQF Level 5

6 ECTS

Consumer Behaviour and Marketing in Hospitality

Start
December 2023
Module Type
Compulsory
Price
€600
Full-Time
10 Months
ECTS Credits
6 ECTS

Module Description

The aim of this module is to give the student the fundamentals of marketing in the hospitality business and the necessary skills to understand the market, examine the relationship with the consumer and understand the consumer himself, and catch and predict hospitality trends. 

Additionally, this module will provide students with an overview of concepts, tools and methodologies to manage marketing efforts in effective and efficient way. Students will examine the key concepts of marketing management to understand the critical importance of planning, coordinating and controlling marketing activities to support performance of hospitality business. 

 

Entry Requirements

Candidates who apply for this course must possess the following: 

  • a qualification at MQF Level 4 (one ‘A’ Level or equivalent in any subject); 

AND 

  • a pass in English Language and Mathematics at MQF Level 3 

Preference is given to applicants having a year of work experience in an area related to this study programme.  

Target Audience

This course is targeted at: 

  • individuals seeking academic and professional advancement in Hospitality;  
  • mid-career break professionals looking for opportunities to return or change their career.  

Career Paths

The possible positions for which this programme aims to prepare you for include, but are not limited to: 

  • front office manager  
  • operations supervisor/manager 
  • customer service manager 

 

How you’ll be assessed

The method of assessment is assignment-based.

The module comprises

  • 6 lectures per module; 
  • 3-hour lectures (evening);
  • 12 hours of online content per module, comprising asynchronous online discussions, tutorials and/or videos.  
Assignment
Discussions

Module Intake Dates

December 2023
Price
€600
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