Customer Relationship Management

Module Description

This module provides an overview of Customer Relationship Management within the supply chain of an organisation.

It delves into CRM strategies that help companies align business processes with customer strategies using people and technology analytics. You will examine the customer lifecycle from acquisition, development and through to retention.

The module will also illustrate those practices, methods, strategies and technologies that are used by businesses to manage their relationships with customers.

Entry Requirements

Candidates who apply for this course must possess the following:

• a qualification at MQF Level 4 (one ‘A’ Level or equivalent in any subject),

AND

• a pass in English and Mathematics at MQF Level 3 (‘O’ Level or equivalent) .

Preference is given to applicants having a year of work experience related to the field of study.

*Equivalent qualifications abroad will also be considered for admission.

Target Audience

The possible positions for which this programme aims to prepare you for include, but are not limited to:

• supply chain supervisor/manager
• logistics supervisor/manager

Career Paths

The possible positions for which this programme aims to prepare you for include, but are not limited to:

• supply chain supervisor/manager
• logistics supervisor/manager

How you’ll be assessed

The course comprises:

• Evening classes for part-time courses.
• Classes held throughout the day for full-time courses.
• Guided learning, presentations, comprising synchronous online discussions, tutorials and/or videos.
• Self-study hours comprising research, reading and assignment work.

Assessment

Assessment is carried out via two mandatory components:

• Modular Assessment
• Project Assessment

The programme includes different forms of assessment which allow for and promote students’ critical engagement. The formative and summative assessment tasks may include an in-class assignment and/or a home-based written assignment using diverse assessment tools which may take the form of online and in-class discussions, examinations, case studies, reports, proposals, essays, and presentations, etc., as applicable to the diverse modules.