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This module aims to define the role of marketing within the retail organisation. Students will examine the marketing theories and principles employed for the successful communication of values to customers by leveraging the information gathered through the retail activity across the channels of distribution. By the end of the module students will be able to clearly define a market-led approach and emphasise the need for this to be integrated within the overarching business strategy.
Candidates who apply for this course must possess one of the following:
a Level 6 degree
a Level 5 diploma or higher diploma and 5 years’ work experience in a supervisory or managerial role, preferably but not limited to the retail industry.
This course is targeted at:
• professionals seeking a management career within the retail industry;
• those working in management positions within retail or retail-related industries, and who wish to refine and improve their competences and skills.
How you’ll be assessed
The method of assessment is assignment-based.
The module comprises:
• 6 lectures;
• 3-hour lectures;
• 12 hours of online content, comprising synchronous online discussions, tutorials and/or videos.