Social Media Practice

Module Description

Different social media platforms can attract different targeted groups, leading organisations to increase brand awareness and consumer engagement across a multitude of platforms. In this module, you will explore the different types and uses of social media and how each platform works, in order to help you increase engagement and the click-through rate and even break through niche markets. In addition, this module will also explore the different ways in which you can advertise and market using different means including PPC campaigns and blogging, amongst others.

Entry Requirements

Candidates who apply for this course must be in possession of the following: 

• a qualification at MQF Level 4 in subjects related to Marketing, Mathematics, Science or Computing (minimum two ‘A’ Levels or equivalent);  

AND  

• a pass in English at MQF Level 3 (‘O’ Level or equivalent). 

Target Audience

This course is targeted at: 

• candidates who understand and possibly work in a marketing environment who would like to bridge the gap with the digital world; 
• candidates who understand the digital world, and who now need to understand how digital marketing is transforming the way companies present themselves and why this is important for effective business operations.  

Career Paths

This course is targeted at: 

• candidates who understand and possibly work in a marketing environment who would like to bridge the gap with the digital world; 
• candidates who understand the digital world, and who now need to understand how digital marketing is transforming the way companies present themselves and why this is important for effect

How you’ll be assessed

The course comprises:

• Evening classes for part-time courses.
• Classes held throughout the day for full-time courses.
• Guided learning, presentations, comprising synchronous online discussions, tutorials and/or videos.
• Self-study hours comprising research, reading and assignment work.

Assessment

Assessment is carried out via two mandatory components:

• Assessment 1
• Assessment 2

The programme includes different forms of assessment which allow for and promote students’ critical engagement. The formative and summative assessment tasks may include an in-class assignment and/or a home-based written assignment using diverse assessment tools which may take the form of online and in-class discussions, examinations, case studies, reports, proposals, essays, and presentations, etc., as applicable to the diverse modules.