Visual Merchandise and Display Handling
6 Credits (ECTS)
Visual Merchandise and Display Handling
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€420 refund on this module
Module Description
This module provides the participants with an overview of the principles and practices of visual merchandising and display handling.
Although the content focuses primarily on visual merchandising within a traditional retail environment, much of the content is also relevant in other art and design-based contexts, such as exhibition/interior design and ecommerce-related web design.
This module covers practical aspects of visual merchandising including the proper use of store layout, lighting, the launching of sales campaigns, and arranging effective eye-catching displays.
Entry Requirements
Candidates who apply for this course must possess a pass in English Language* and Mathematics at MQF Level 3 (‘O’ Level or equivalent).
- Students whose first language is not English will be required to demonstrate evidence of an adequate level of English proficiency.
Target Audience
- This course is targeted at people within the retail sector and other individuals aspiring for professional and academic advancement in retail operations.
Career Paths
The possible positions for which this programme aims to prepare you for include, but are not limited, to:
- Store Assistant
- Sales Representative
- Retail Customer Care Representative
- Visual Merchandiser
How you’ll be assessed
The course comprises:
- Evening classes for part-time courses.
- Classes held throughout the day for full-time courses.
- Guided learning, presentations, comprising synchronous online discussions, tutorials and/or videos.
- Self-study hours comprising research, reading and assignment work.
Assessment
Assessment is carried out via two mandatory components:
- Modular Assessment
- Project Assessment
The programme includes different forms of assessment which allow for and promote students’ critical engagement. The formative and summative assessment tasks may include an in-class assignment and/or a home-based written assignment using diverse assessment tools which may take the form of online and in-class discussions, examinations, case studies, reports, proposals, essays, and presentations, etc., as applicable to the diverse modules.
Module Intake Dates
TBC TBC
Learning Outcomes
Competences:
At the end of the module/unit the learner will have acquired the responsibility and autonomy to:
- Be able to choose, dress and style mannequins when designing displays;
- Recommend how to use store layout and lighting to make merchandise more appealing to the customer;
- Create the various kinds of internal and external displays using the principles underlying good display design;
- Advise on fixtures and fittings to construct eye-catching displays.
Knowledge:
At the end of the module/unit the learner will have been exposed to the following:
- Defining Visual Merchandising.
- Why visual merchandising is important and effective in selling products.
- Identifying Principles of Putting Displays Together.
- Mannequins.
- Stands and Other Store Fixtures Used in Visual Merchandising.
- Planning Store Layouts.
- Visual Merchandising and Effective Sales and Clearance Campaigns.
Skills:
At the end of the module/unit the learner will have acquired the following skills:
- Apply the Four Elements of Visual Merchandising.
- Use signs, symbols and mannequins and other props to bring customers attention to a sale and promotion.
- Be able to utilise platforms and elevations to show off store merchandise.
- Dress, care for and store mannequins appropriately.
- Identify and recommend the fixtures used in visual merchandising and the way in which a product or line of products is best displayed to ensure the success of sales.
Module-Specific Learner Skills
At the end of the module/unit the learner will be able to:
- Engage with fellow students in peer learning process to share own learning and development and assess and comment on progress of others in context of material being taught.
Module-Specific Digital Skills and Competences:
The learner will be able to:
- Navigate through the online learning platform to benefit from assignments, discussion boards, literature, tutorials etc